Media mogul Basetsana Kumalo arrives at the Eucerin Epigenetics Serum Launch, which was a play on her celebrating 45 year of age. Picture: Supplied/DNA Brand Architects
Image: Supplied/DNA Brand Architects
South African media mogul Basetsana Kumalo recently caused a whirlwind of intrigue when she sent out invitations to her 45th birthday party.
All of Mzansi is well aware that the former Miss South African turned 50 last year. Who can forget her three-day extravaganza of a soiree in Cape Town?
Kumalo had social media users playing guessing games around her age but on Saturday, February 8 all was revealed. A silver soiree was held in Sandton, Johannesburg putting to rest the curiosity.
Skin-care brand Eucerin revealed their newest anti-aging serum for the mature who wants to take a few years off the clock. Kumalo, an ambassador for the brand, explained to IOL they went for a tongue-in-cheek approach to the campaign.
“We thought it’s proven scientifically that the serum turns back time by five years, let’s play on ‘Bassie turns 45’ and of course, it went viral. I guess it achieved what it was supposed to achieve”.
Kumalo has been a public figure in South Africa for three decades and her ability to be still be a talking point among the public proves her star power. She attributes her relatability to South Africans as being the driving force behind her popularity.
“As a black woman in South Africa, I live my truth and I love life, I am spiritual and it has anchored me and directed my journey.”
Gratitude is also a big player in Kumalo’s life, even thanking those who honoured the invitation.
Her guests included famous names in South African entertainment such as fellow Eucerin ambassador Nandi Madida, DJ and presenter Lamiez Holworthy, actress and presenter Thando Thabethe, “The Mommy Club” star Nozipho Ntshangase and “The Real Housewives of Durban” star Nonku Williams.
Williams is a known lover of all things beautiful, speaking to IOL was candid about her relationship with beauty and aging. The 45-year-old reality TV star admitted that she used to fear aging but has become open to the idea, thanks to the products on the market that help with aging.
Kelisha Govender, Senior Brand Manager, explained that an event was fitting as opposed to a soft media announcement as the innovation took 15 years and the brand wanted to celebrate the breakthrough.
“We wanted to spread the excitement and the amazing science behind this product and we just wanted to bring everybody together to spread the word and make it a celebration because that's really what it is.”